Being diagnosed with the widely unknown ‘Diabetes Type One’ is never easy, especially at a young age. As there is not much support and understanding in the media and by the people around them, the newly formed charity ‘honey’ wants to change this. They want to build a new channel to help and inform sufferers and carers about the disease. Pluspurple delivered a fresh and striking logo and corporate Identity. The CI with its bold colour scheme will stand out from the crowd, and help attract the young audience.