For years, Ariela has recorded her thoughts and ideas in a paper diary. Moving with the times, she asked Pluspurple to create a blog to allow her to capture and share her thoughts in digital form. Pluspurple developed the name and design for her film, theater and book critic blog. The name in German means literally Cityharvest. It symbolises the ideas and inspiration you can harvest from a metropolitan city such as Zürich in Switzerland.