Villa Optik Project List
Web Designs for a Swiss Optician Shop
Retail interior and shop signage: Amriswil
With its classical marbled floors, splendid crystal chandeliers and bespoke nut wood display cabinets, the Amriswil store continues to be a source of inspiration for the entire Villa Optik brand. Following the completion of the new identity for the Swiss optician chain, Pluspurple's challenge was to create a modern, high quality retail environment, blending a slick contemporary style with elements reminiscent of a splendid Italian Villa.
Marketing and promotional collateral
Pluspurple interpreted the new Villa Optik brand across a variety of applications, getting directly involved with the production of a large range of marketing and promotional collateral: a lavishly produced marketing literature package, launch invites, promotional offers, direct mail, price lists, large format advertising and building signage.
New identity for a Swiss Optician Chain
Celebrating 30 years in business, Swiss Optician chain Villa Optik recently charged Pluspurple with the task of renaming and rebranding the company. As a consequence of the organic growth seen over the last three decades, each store had its own individual identity, so part of the challenge was to consolidate these different retail environments under one new brand. A strong contemporary aesthetic was employed to bring the brand up to date, balancing the importance of professional, medical knowhow with the desires of fashion conscious customers. Work included designs for print, brochure design, retail interiors, store exteriors, advertising and a soon to be launched corporate website.
Retail interior and shop signage: Weinfelden
The introduction of the Villa Optik brand has proved to be a great success. Now, one year on and its the turn of the former flag ship store to receive a make over inside and out. Pluspurple was able to guide the Villa Optik team, bringing new and fresh ideas to the table to create a simple but effective retail interior. Working within a set budget and the limitations of the existing layout, Pluspurple has once again brought the Villa Optik
brand to life.